Gas just jumped like .12 in one fell swoop at the local pumps. So for some people that had never considered a motorcycle before they're beginning to look more and more viable every time they have to fill up. I know the automatic trans didn't sell any bikes last time they tried it but these are different times. When you add that automatic option on top of great fuel economy and toss it into a new demographic of 21-35 year olds (especially those just getting out of college with tremendous student loans to pay back) then I believe the potential is there. Besides I believe Honda is marketing the bike worldwide and not just in the USA. I think the europeans will eat it up. Especially when comparing the price tag to a similar Triumph or BWM.